Showing posts with label target audience. Show all posts
Showing posts with label target audience. Show all posts

Monday, December 8, 2014

Analysis of Feature Article and How it appeals to the target audience


Analysis of Contents Page and How it appeals to the target audience


Analysis of Front Cover and How it appeals to the target audience


Target Audience

'Summary Of Target Audience
  • Aimed at fans of Rock, Alternative and Metal genres
  • Equally male to female ratio
  • Aimed at more 'edgy' and 'unique' personalities.
  • Mostly explorer psycho graphic, however seek security within the more unique community 
  • Target age range of 14-25
  • ABC1 demographic
  • A large percentage of the target audience like to play music or are looking to take up playing an instrument  ' 

Above is what I had originally planned my target audience to be like, and after creating my magazine, I believe that all aspects of my magazine would attract and appeal to this target audience. However, this specific issue of my magazine may appeal more to females, as there are more female artists featured.

When making sure that my product would attract the right audience, I used the market research I had collected, as most of the people I surveyed were part of my target audience.





In particular, when I asked what they would want to see in a music magazine, I received this response. 




 Along with the usual 'freebies' and 'announcements' I found that my target audience also wanted 'security' and 'community' from their magazine. Because of this I made sure that my magazine had an informal, friendly mode of address that would appeal to the younger target audience.